This iconic WA egg brand 'Golden Eggs' needed a design refresh to reflect their wide variety of eggs and be the top egg brand within a competitive product.
The logo, patterns and colours were refreshed and updated whilst keeping close to the original design to ensure loyality and brand recognition.
Across the range, the egg illustration style rolled out with Sheldon being the main educating character.
Working closely with the Art Director and Creative Director, packaging, OOH, digital marketing, PR stunts, website design and all collateral was developed.
